Enhancing Retail Excellence with Advanced AV Solutions
Fusion Digital transformed Wegmans' newest Manhattan location into a cutting-edge retail destination, blending state-of-the-art AV technology with iconic design. Here’s how.
The Objective
Wegmans aimed to create a dynamic, visually captivating retail environment in their new Manhattan location at the historic Astor Place building. The goal was to seamlessly blend cutting-edge AV technology with the store’s signature atmosphere while enhancing customer engagement, employee communication, and operational efficiency. Fusion Digital was entrusted to deliver a comprehensive AV solution that would elevate the shopping experience while maintaining consistent technology standards across Wegmans' 110+ locations.
Fusion Digital’s scope included two massive dvLED video walls for a striking visual experience, live-streaming capabilities for interactive customer experiences in the Sakanaya section, digital signage for prepared food areas and the subway entrance, wayfinding screens for enhanced navigation, employee communication displays for better internal engagement, and a fully integrated video conferencing solution.
2
Direct View LED Video Walls
11
LCD Digital Signage Displays
3
Custom Subway Signage Displays
7
Employee & Security Screens
1
Conference Room Video Conferencing System
The Approach
Fusion Digital installed two Sharp/NEC dvLED video walls to create an unforgettable customer experience. One was placed at the store’s main entrance for a bold first impression, while the second was positioned above the escalators, ensuring dynamic visuals as customers moved through the space.
A strategically placed Sharp/NEC wayfinding screen was installed to simplify customer navigation and create a smoother shopping experience.
To modernize communication and promote store offerings, Fusion Digital installed 11 Sharp/NEC digital signage displays across three prepared food departments. These included 1x4, 1x3, and single-display configurations, tailored to each department’s unique requirements while maintaining a cohesive visual design. Powered by Navori Digital Signage Software, these displays ensure seamless content management and real-time updates, keeping information fresh and engaging.
To create a unique and interactive experience, Fusion Digital designed a live-streaming setup for the Sakanaya section. A Sony AI-powered PTZ camera was installed to broadcast live fish-cutting demonstrations. Three Sharp/NEC displays were strategically positioned for optimal visibility, while an Extron control panel enabled seamless switching between live feeds and promotional content.
Three custom Sharp/NEC 98” digital displays were installed in the subway beneath the store, adhering to New York City’s strict technical and aesthetic requirements. These screens effectively deliver branded content while maintaining visual consistency with the store’s design.
Fusion Digital improved employee communication and security with several strategically placed displays. A break room TV provides a central hub for updates, while two additional communication displays share schedules and announcements. Four security screens were installed for real-time monitoring of high-traffic areas to support a safer working environment.
Fusion Digital integrated a comprehensive video conferencing system within the store’s conference room. This solution included a high-definition camera system, ceiling microphones for superior audio clarity, and an Extron control panel for simplified call and presentation management. The setup is compatible with leading video conferencing platforms for ease of use and flexibility.
The Results Driven Solution
Fusion Digital’s expertly integrated AV systems have transformed Wegmans Astor Place into a visually captivating, interactive retail destination. The dvLED video walls, digital signage, and live-streaming technology deliver an unparalleled customer experience, while employee communication and security solutions enhance operational efficiency. The state-of-the-art video conferencing system further supports seamless collaboration across the organization.
The Team
Luke Pagano
Implementation Team
Dan Pagano
Implementation Team
Shane Evans
Implementation Team
Joe Poluch
Implementation Team
Philip Ferranti III
Sales Representative
Josh Porter
Programming
The Technology
Fusion Digital utilized the latest AV technology to ensure this project’s success, including:
dvLED Video Walls – Sharp/NEC
AI Camera System – Sony
Digital Signage Software – Navori
LCD Displays – Sharp/NEC
IP Control System – Extron
Video Conferencing System – Logitech
Why Choose Fusion Digital for Your Next Project
Fusion Digital has a history of delivering innovative AV solutions for high-profile retail spaces like Wegmans Astor Place, ensuring exceptional results that align with your brand’s vision.
Our custom AV designs blend cutting-edge technology with practical, user-friendly functionality, enhancing both customer experiences and operational efficiency.
We prioritize smooth installations with minimal disruption, allowing your business to stay fully operational while we elevate your space.